Black Friday and Cyber Monday in top gear

Maximize your Etsy sales in 2024
Etsy Black Friday 2024

There is less than a month left until the most important date for all e-commerce sellers and shopping enthusiasts - Black Friday. This year, this date falls on November 29, and it's also worth remembering Cyber Monday - December 2.

We traditionally share a useful checklist so you can check your readiness for discounts.

November 1-5

Analyze pricing

  • Analyze costs and determine the optimal margin (30-50%).
  • Consider reducing the margin to 20% on Black Friday to attract the maximum number of customers.

Optimize your listings

  • Keywords: Add keywords to your product titles, descriptions, and tags: black friday etsy, cyber monday, black friday sale, black friday.
  • Photos: Use high-quality photos. Add festive or themed photos to create an atmosphere.
  • Gift options: Offer personalization of your products or gift sets.

November 5-20

Take care of the visual design

  • Design attractive banners with clear calls to action: “Best offer!”, “Limited quantity!”, “Only 24 hours!”.
  • Update the store announcement, emphasizing the uniqueness of the offers and additional benefits.

November 15-18.

Check the delivery

November 25-28

Engage even more of your audience

Launch a series of short-term promotions with increasing discounts:

  • Nov. 25: 10%
  • November 26: 15%
  • November 27: 20%
  • November 28: 10% + announcement of super discounts for Black Friday.

November 28

Final preparations for Black Friday

  • Check prices and promotional offers.
  • Set up the automatic launch of promotions at 00:01 on November 29.
  • Prepare social media campaigns and email campaigns.

November 30

Sales analysis

  • Analyze sales volume and customer feedback.
  • Make the necessary changes to your Cyber Monday strategy.

December 1-2

Cyber Monday

  • Offer additional discounts or bonuses for certain products.
  • Create a sense of urgency to stimulate purchases.
  • Actively promote promotions on social media.
  • Use Etsy Ads to increase visibility.
  • Send email reminders about final sales.

December 3-10

Analyze the results

  • Analyze sales, conversions, customer feedback, and the effectiveness of each stage.
  • Identify the most successful strategies for your Christmas sale.
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Black Friday and Cyber Monday in top gearEtsy Black Friday 2024

Black Friday and Cyber Monday in top gear

2024-11-04T13:24:00+02:002024-11-04T10:20:27+02:00Maximize your Etsy sales in 2024