Father's Day in the USA

How to Boost Sales for Father's Day

In a month, the United States will celebrate Father's Day, which this year falls on June 19 (the third Sunday in June). This means that it's time to check your listings and create individual offers for the holiday, as about 75% of Americans celebrate it. And even if not everyone plans to buy gifts at first, it may be your product that will make them change their minds. On average, Americans plan to spend $174 on congratulations.

According to the US National Federation of Retailers, about 40% of consumers will choose online gifts for their father. At the same time, the number of people buying from a smartphone is increasing every year.

What will they look for

The traditional trio of gifts that are looking for for the holiday:

Postcard - 59%

Clothing - 49%

Gala Dinner - 46%

But that's not all, because the following categories are also popular among presentations:

  • Books/CDs
  • Electronics
  • Gift certificates
  • Goods for sports
  • Similar
  • As for how much they are willing to spend on each category, the NFR notes:

  • Clothes - $26
  • Gift Certificate - $22
  • Electronics - $21
  • Tools for home and garden - $13
  • Personal care - $12
  • Goods for sports - $10
  • Auto accessories - $9
  • Greeting card - $8
  • Books/CDs - $7
  • You also need to pay attention to who they are looking for gifts in order to improve their positions in the search on e-commerce trading platforms. First of all, they will select gifts for their father, but they will also choose surprises for husbands, sons, grandfathers, brothers, friends and godparents.

    The main criteria for choosing a gift traditionally remain:

  • One that pleases the giver
  • Unusual or personalized
  • At the lowest price
  • Reminder of important moments
  • Etsy Trends

    This year, all Father's Day gift trends fall into two categories: something fun, or something sophisticated.

    Personalization just for him. Offer customers personalization to show that you understand that every dad is unique. Engraving, custom colors or bespoke designs will turn your products into the perfect gifts.

    Functionality and graphics. Offer gifts for dads who don't need sentimental trifles. Let it be something stylish and practical, like water bottles with a simple pattern or desk organizers made from unusual materials.

    Things every day. Goods that can please the eye every day are also popular with male buyers. It could be a gym bag with a picture of your favorite child printed on it, a key chain engraved with a joke, or a beer glass with an optimistic picture.

    Hobbies for the whole family. After a long separation, shoppers want to spend more time with their loved ones. The greatest demand will be for craft kits (like simple DIY kits) and other gifts that bring the whole family together.

    natural materials. Nowadays, products that use natural materials and their textures are popular. We recommend looking at wood, cork and leather.

    Was the article useful to you?
    Yes, it is useful No, not useful

    These articles may also 
    be helpful to you

    May, 2024
    Etsy seller account
    In this article, we will take a detailed look at the Etsy seller account and go through the main steps of creating the f...
    May, 2024
    Registration of a shop on Etsy from Ukraine
    Opening a shop on Etsy allows you to sell your products worldwide without geographical limitations. Millions of buyers a...
    Apr, 2024
    Payoneer registration step-by-step in Ukraine
    For Ukrainians, Payoneer opens the door to numerous global marketplaces, including the ability to work through Etsy Paym...
    Nov, 2023
    Product Personalization: A New Era for Your Business with SkladUSA
    The importance of product personalization for boosting sales
    Nov, 2023
    Preparing for Black Friday: Top Checklist for Successful Sales
    Traditionally, we have prepared a checklist with recommendations from SkladUSA to help you efficiently navigate Black Fr...
    Jul, 2023
    School Year 2023: How to woo cusotmers
    This academic season serves as a call to action for brands and retailers to optimize their marketing endeavors, employin...
    Jun, 2023
    Customs limits in different countries of the world: important aspects and restriction...
    We have collected information about the main destinations and indicated their customs limits.
    May, 2023
    Unleash the potential of your store for Independence Day
    Americans celebrate Independence Day, the biggest national holiday, on the fourth of July.
    May, 2023
    Promoting your store for fathe's Day!
    We're sharing tips on how to increase sales for the holiday.
    Apr, 2023
    What is eRank and how can it be utilized?
    Let's explore the primary benefits of this service
    Apr, 2023
    The wedding season is starting!
    Analyzing the main trends
    Father's Day in the USA

    Father's Day in the USA

    2022-05-05T02:45:00+03:002022-07-12T08:59:42+03:00How to Boost Sales for Father's Day