There is less than a month left until the most important date for all e-commerce sellers and shopping enthusiasts - Black Friday. This year, this date falls on November 29, and it's also worth remembering Cyber Monday - December 2.

We traditionally share a useful checklist so you can check your readiness for discounts.

November 1-5

Analyze pricing

• Analyze costs and determine the optimal margin (30-50%).
• Consider reducing the margin to 20% on Black Friday to attract the maximum number of customers.

Optimize your listings

• Keywords: Add keywords to your product titles, descriptions, and tags: black friday etsy, cyber monday, black friday sale, black friday.

• Photos: Use high-quality photos. Add festive or themed photos to create an atmosphere.
• Gift options: Offer personalization of your products or gift sets.

November 5-20

Take care of the visual design

• Design attractive banners with clear calls to action: “Best offer!”, “Limited quantity!”, “Only 24 hours!”.
• Update the store announcement, emphasizing the uniqueness of the offers and additional benefits.

November 15-18.

Check the delivery

• Offer express delivery, especially for large orders.
• Consider offering free shipping to incentivize larger purchases.

November 25-28

Engage even more of your audience

Launch a series of short-term promotions with increasing discounts:

• Nov. 25: 10%
• November 26: 15%
• November 27: 20%
• November 28: 10% + announcement of super discounts for Black Friday.

November 28

Final preparations for Black Friday

• Check prices and promotional offers.
• Set up the automatic launch of promotions at 00:01 on November 29.
• Prepare social media campaigns and email campaigns.

November 30

Sales analysis

• Analyze sales volume and customer feedback.
• Make the necessary changes to your Cyber Monday strategy.

December 1-2

Cyber Monday

• Offer additional discounts or bonuses for certain products.
• Create a sense of urgency to stimulate purchases.

• Actively promote promotions on social media.
• Use Etsy Ads to increase visibility.
• Send email reminders about final sales.

December 3-10

Analyze the results

• Analyze sales, conversions, customer feedback, and the effectiveness of each stage.
• Identify the most successful strategies for your Christmas sale.