Pinterest’s forecast reveals a major shift: consumers are tired of "sterile minimalism" and are choosing items that offer emotional comfort, tactile pleasure, and deep personalization. In fact, people aren't just buying products; they are choosing their identity through home goods, clothing, accessories, and gifts.

This directly aligns with the nature of Etsy. Success comes not to those who chase "hype," but to those who know how to package a trend as a story (through design, photography, descriptions, and service).

3 Consumer Behavioral Signals You Can Profit From

• Comfort as a Priority: 55% of respondents put comfort first—and this isn't just about "soft fabrics," but about a sense of security and nostalgia.
• Curation Over Copying: Shoppers don't want mass-market; 42% engage only with trends that align with their "Self," which is why unique and customized items win.
• "Micro-Joys" Here and Now: Emotional purchases are on the rise, from vibrant details to themed parties.

In 2026, it’s not "just a candle" that sells better, but a "candle that smells like your home"; not "just a case," but a "case you want to squeeze in your hands"; not "just a poster," but a "window into another world."

What Exactly to List on Etsy (with examples for different niches)

1) Home & Living: From Cultural Eclecticism to Glossy Art Deco

• Afrohemian Decor. A blend of African heritage and Boho: mudcloth, Adire indigo dyeing, natural materials (rattan, bamboo, clay). Pillows, throws, and wall hangings perform well; specifically, searches for bamboo beaded curtains (+60%) and rattan accent chairs (+50%) are rising.
  • How to turn into sales: If you sew textiles—create "limited batch" series with a story about the material; if you sell decor—show close-ups of weaving details and add size/color options as "curation for the client's interior."
• Neo Deco. Updated Art Deco – geometry meets cold modernity. Focus on lighting (pendant lamps +40%) in brass/chrome/frosted glass, vintage bar carts (+100%), and bath accessories with a red marble effect (+80%).
  • Example: Create a series of table lamps with brass details and options for socket/cord length; for graphics—posters featuring arches and chevrons in an emerald-and-black palette.
• FunHaus. An "entertainment house" with a circus aesthetic: stripes, humor, and bright accents. Searches for striped ceilings (+40%) and "circus" nursery decor (+50%) are growing.
  • Example for handmade toys: Mobiles with "acrobats," plush animals, tents; for ceramics—whimsical vases; for textiles—bolster pillows and "harlequin" prints.
• Cabbage Crush. A kitchen micro-trend: "cabbage" organics as the new cult object. The best bet is lettuce ware ceramics: salad bowls, plates, and sauce dishes in leaf shapes, plus textiles with green prints.
  • Example for a potter: Create two product tiers—an "everyday plate" and a "statement bowl" (premium), add a gift-wrapping option and a "how to care" card to eliminate the fear of "what if it breaks."

2) Jewelry & Accessories: Tactility, Asymmetry, and the "Men's" Jewelry Boom

• Gimme Gummy. A tactile "jelly" aesthetic: resin, transparent colored shapes. Demand is growing for "gummy bear" aesthetics (+50%), as well as soft voluminous cases and press-on nails with 3D effects.
  • Example for a resin artist: "Candy" earrings + an option to choose color/letter/flavor imitation (this is the personalization Etsy loves).
• Brooched. Brooches for men: Millennials and Boomers are mass-adding them to suits as a way of self-expression. Heraldry, geometry, insects, and collar chains work well; it's important to use men's keywords like "brooch for men suit" (+90%).
  • Example: Create a "groom set" (brooch + pin + chain) and provide styling tips for weddings/events in the description.
• Glitchy Glam. An "error" aesthetic: a total rejection of symmetry. Unbalanced earrings are trending, as are nail sets where each hand has a different design (+125%).
  • How to sell for more: Add a "mix & match" option (the client combines their own pair), making it look like "curation"—exactly what people are looking for.
• Wilderkind. "Forest" fauna: insects, dragonflies, beetles. Searches for "dragonfly nails" rose by 145%, and "bug jewelry" by 60%.
  • Example for a jeweler: An "insect collection" series with a choice of plating (silver/brass/enamel) and the ability to add initials on the back—a small detail that often clinches the sale.

3) Fashion: From Romantic "Poet" to Utilitarian Adventures

• Poetcore. A romanticized intellectual style: capes (+65%), vintage shirts, knit vests; accessories include leather satchel bags (+85%), berets, and tie-scarves.
  • Example: Make capes with length and color options for an "autumn capsule," adding styling in photos: a book, a candle, dark wood.
• Khaki Coded. "Urban adventures": cargo pants, safari shirts (+45%), utility vests, field jackets (+65%); there is even a specific SEO query for "paleontologist aesthetic" (+35%).
  • Example: If you sew—make a "vest with pockets" with a choice of patches/name; if you sell patches—create sets for personalizing backpacks.
• Laced Up. Lace becomes a universal element: belts (+55%), lace bandanas (+150%), and unconventional uses—decorating tech, cases, and interior elements.
  • Example for an accessory seller: Create a "lace bandana" in 3 width options and add a monogram option on the edge—putting you instantly in the "gift" purchase zone.

4) Beauty & Gifts: Personalization as the Product, Not an "Option"

• Scent Stacking. Buyers are moving away from mass scents and want to blend their own. On Etsy, the winners aren't "perfumes" but layering kits with base/heart/top notes, plus "how-to-blend" instructions.
  • Example for candles/aroma oils: Create a "scent constructor" and name the options like stories (e.g., “Cozy Vanilla Base”, “Wild Floral Heart”, “Citrus Spark Top”).
• Cool Blue. Shifting from "latte" shades to cold, icy ones. "Icy" makeup is trending (+150%) and even Ice Blue wedding dresses/accessories (+55%).
  • How to use if you aren't in beauty: Apply the "ice" palette to jewelry, decor, cards, wedding invitations, or digital templates.

5) Stationery, Kids, & Digital: Nostalgia and Escapism Sell Fastest

• Pen Pals. Gen Z is romanticizing paper letters. Demand is growing for unique paper (+45%), wax seal kits with stamps (flowers, insects, initials), and "snail mail gifts" (+110%)—small items that are easy to send in an envelope.
  • Example: Create a "letter + envelope + stickers + digital letter template" set, and provide ideas for a "letter to a friend" or "letter to my future self" in the description.
• Throwback Kid. Nostalgia in children's goods: vintage 70s (+125%) and 2000s (+140%) toys, crochet play mats, and upcycled children's clothing (+95%).
  • Example for a toy maker: A "retro bear" with the option to embroider a child's name and date; for clothing—upcycling with a sewn-on tag saying “made from pre-loved fabric.”
• Mystic Outlands. Foggy, magical landscapes: art prints of the Scottish Highlands (+465%), ruins, misty forests; in digital—wallpapers and planners in this aesthetic.
• Extra Celestial. Space and "alien core": holographic, opalescent surfaces (+115%), and clothing in corresponding aesthetics (+80%).

Photos and Videos: What Will Boost Conversion in 2026

Etsy is increasingly becoming a visual platform that competes with TikTok and Instagram—therefore, listings where the material and mood are "felt" through the screen will win.

• For "tactile" trends, it's vital to show texture in motion: how a soft case "springs back" or how coarse mudcloth feels—the buyer should "feel" the material with their eyes.
• For Mystic Outlands and Poetcore, moody compositions with candles, dark wood, books, and a "misty" atmosphere work better than a plain white background.
• Another powerful trust-builder is showing the process. Videos of creation and "behind-the-scenes" help justify the price and increase the feeling of handcrafted quality.

Where SkladUSA Helps You Earn More: Personalization in the USA and Consolidated Shipping

2026 trends are literally pushing Etsy toward customization and "giftability." Having a process that doesn't "break" your production is critical.

• Personalization of goods at the US warehouse can become your competitive advantage: laser engraving, embossing, textile printing, UV printing, embroidery, photo printing, and vinyl printing.
• Consolidated shipping allows you to combine several shipments into one and optimize logistics—which is especially important when testing trendy micro-lines and quickly expanding your assortment based on demand.