The holiday calendar varies across countries, making it a real puzzle for sellers working on international marketplaces. If you don’t take into account that Mother’s Day is celebrated on different dates in the U.S. and the U.K., you might miss an opportunity to boost your sales. And if you overlook Tree Planting Day in China, you may not launch your themed promotions on time. How can you stay updated on holidays and use them to increase sales? Let’s find out!

Mother’s Day: Different Dates – Different Opportunities

Mother’s Day is celebrated in over 50 countries, but not on the same day:

• USA, Canada, Germany, Australia – May 11, 2025 (second Sunday of May);
• United Kingdom, Ireland – March 30, 2025 (fourth Sunday of Lent);
• Spain, Portugal – May 4, 2025 (first Sunday of May);
• France, Sweden – May 25, 2025 (last Sunday of May).

What does this mean for sellers? If you sell products that make great gifts for moms (jewelry, knitted items, home decor), it’s essential to prepare for multiple waves of demand and tailor your targeted ads for different countries.

Tip: Use SkladUSA’s storage service in the U.S. or Poland to ship orders to customers as quickly as possible. This is especially crucial when the holiday is just days away.

Father’s Day: Not Just in June

Father’s Day is not as popular as Mother’s Day, but it’s still important in many markets:

• USA, Canada, UK, Netherlands, China – June 15, 2025 (third Sunday of June);
• Italy, Spain, Portugal – March 19, 2025 (Thursday);
• Germany – May 29, 2025 (Ascension Day).

If your products are suitable for men’s gifts (leather accessories, personalized items, gadgets), be sure to update your product descriptions and highlight them as “the perfect Father’s Day gift.”

Advice: Use SkladUSA’s express shipping so that even last-minute shoppers can receive their gifts on time.

Tree Planting Day: A Unique Opportunity for Eco-Friendly Products

A holiday for those who care about ecology and the future of our planet:

• USA – April 25, 2025 (Friday);
• China – March 12, 2025 (Wednesday);
• Germany – April 25, 2025 (Friday);
• Israel – February 13, 2025 (15th day of the Hebrew month of Shevat).

For sellers of eco-friendly products (reusable bags, sustainable bottles, recycled-material goods), this is a perfect chance to connect with environmentally conscious customers. Launch themed discounts, showcase your sustainable production practices, and attract more buyers who share your values.

How to Optimize Your Sales Process?

To save time on logistics and avoid losing customers due to long delivery times: Store your products at SkladUSA warehouses in the U.S. and Poland – this reduces order wait times for customers; Use express shipping – this attracts more last-minute buyers.

Holidays on different dates aren’t a challenge—they’re an opportunity. The key is knowing when and where they are celebrated and being prepared for the sales spikes!

SkladUSA – your logistics advantage on international marketplaces.